During the technological revolutions, we have more and more entrusted tasks to technology. With the rise of AI, this will increase even more. It can be scary to give up control over something you have done yourself all this time so it is crucial to create trustworthy AI’s. That is why we think cars should go back to their roots: horses. Horses were not only a tool but also companions and pets that are living beings and can be a friend.
Vision:
“A Ford car shouldn't be a tool, it should be a companion”
The concept is about providing accessibility and avoiding injuries related to the physical limitation and needs of adults over the age of 65. Fordy will assist in the ergonomic adaptation of car equipment such as height and inclination of the seat for easier getting in and out of the car. The seat elevates when the user wants to grab the handle, inclines when a person wants to get off the car, lowers when the person is approaching the car.
Tech & Functions: